Showing posts with label social mobile app. Show all posts
Showing posts with label social mobile app. Show all posts

Wednesday, 11 February 2015

iPhone Killer Apps - Pulse, now Linkedin Pulse

Pulse
I do like pulse, for many reasons: 1) its elevated the RSS feed to where it should be, 2) its eliminated RSS feed dross apps, 3) its works equally well on big and small screens, 4) its simplicity and intuitiveness in itself, 5) it saves me time. again, originally £0.59p very, very well spent.  now free as part of a LinkedIn purchase. Unfortunately it shows up the feeds 1.0 as not being good enough, the on-screen instructions at first and with new features are app UE master classes in themselves.
Early iPhone 4 Pulse screenshot

iPhone Killer Apps - Path

Path 

Path is a User Experience showcase in itself, as well as a breath of fresh air. Its no secret that part of Google+ and foursquare success has been people outgrowing facebook, or just unable or unwilling to sit down and grapple with the privacy and the changes, etc, so just start again. Where facebook is general everybody, google plus has become general wider but business or recent, foursquare is usually a tighter social circle, well path closes this loop by having people you want to interact with at an even smaller level with. So back to the UX, the images, the sign-up process... amazing! iOS and Android



iPhone Killer App Pinterest

Pinterest

Pinterest is interesting: its already 54th ranking website according to alexa, as posted on my G+ and that is important as it has a) only being running a few months, and b) only has the stalwarts of international emerging market millions jumping on-board that is facebook and linkedin.

It is easy to see why, again, like Flipboard and pulse and even path, it signs up easily and presents you with interesting content. Moreover, it is a modern twits on editorially defined content. First we had broadcast and print: they were editorially defined, and at the beginning of the digital age seemed very, very tired - we wanted to define what we wanted and we used Google to find it: aren't we clever! now every tom dick and harry has a blog on mobile apps and portals (well, I do anyway) we are leaning back to editorially defined: top publications like wonderland, wired and wallpaper have emerged (all beginning with "w" I spot a trend???) and we now have Pinterest: crowd-sourced editorially defined content: genius!
Pinterest -replace Facebook as the benchmark app?

It does not stop there, it then has hidden gems like pinning products you like, an instagram-esque picture posting interface where I posted this affogato and instantly got 2 likes and more. pure browsing and interacting pleasure and huge, huge promise for adapting to individual OSs on mobile.

iPhone Killer Apps - Flipboard

Flipboard

Flipboard has finally made it from the ipad to iPhone. I must say, I have tried to do this a few times, not to iPhone, but to other big screen and other screen formats I have worked on for clients (content discovery, 3D screens, etc) but the budget has never seen fit or it has fallen into the two "generic" bin.

So finally it is here. Pulse, was the closest we had to flipboard, and arguably pinterest (below) is / has eaten into the appeal of Flipboard for the smartphone screen, but I think it still has a lot to offer and could go further in terms of enhancements for different smartphone formats leveraging the UI differences now the major platforms all have style guides and distinct IUs (Apple, Android, windows phone and even meego with the N9). So what's to like? crucially, like any quality app, it understands engagement and has a wonderful sign-up process, the kind I have only seen in Path, Pinterest, Pulse, and maybe a handful of other apps begginning with "p", what is that about??? It first has an almost fluttering, teasing sign up screen, and then it does not let you just add facebook and twitter, like the sony ericsson, now sony mobile Android homescreen app 9which you then quickly tire of) but first both preselects three of 9 major categories, meaning that from the off you have an engagement and the app stands a stronger chance of impressing / engaging you to add more feeds. This is very important, as news is easily accessible everywhere, if you are selling quality you need to make it as easy as possible for people to find and engage you to make the sale. Flipboard does this very swiftly, quickly and without fuss or frustration. Nice.
Flipboard for iPhone - benchmark app for OS?
Like Facebook, and pinterest below, its implementations will become almost benchmarks of how well an app is integrated into a handset manufacturer / OS provider or Operator's ecosystem.

iPhone Killer Apps - Warhol


Its been a while since the Carnegie Museum released the original Warhol DIY app. As a fan of the digitalisation of modern art I immediately downloaded it and... well, found It was harder than expected. having developed my own film and photos back in the day, and decided it hard work, I also did silkscreening, and found that even harder work, so I do not know why I was expecting the app that does the even more difficult Warhol silkscreen process to be easy, but I did, like we all expect to buy an iPad and do a Hockney by downloading brushes app....  The truth is, its not all that hard, after a think you remember that, like all good photography and art, it all starts with understanding light... to get a good digital silkscreen print you need to shoot the right image to start with, and this is hard, if not impossible on a mobile with no exposure control. So you search through your images for the right exposure, there are not that many, and the ones that are do not have the right subject...
The only usable image from original app, this will now change!
It all seemed like hard work and I only found one image that I could sort of use originally, and even then the result was, well, it did not get shared, let's put it that way!. So, for example, if I wanted to use this iconic Lotus, a brand made famous from the 60's and use its namesake bright yellow Warhol used so much on his screens, there was no much I could do: a black car in a dark street was just not going to work. It also was a pain to edit, I had to use another app to crop the photo (pre iOs 5 camera crop feature) rather than in app. These have both been addressed, as well as another key issue I will get to in a minute.
Editing and cropping in app is an essential addition
So, when the last update came out with exposure control I picked up from where I started: Crop photo instagram style in app - check; 
exposure levels mean you chose the subject you want
Edit the exposure level in app - check... we are now on our way! the next problem, and the reason I left the darkroom work to others, was the trial an error process... before the app was unforgiving of mistakes, and made you start again, it now let's you go back and change exposure levels etc.
fine tuning exposure now does not mean starting again
The only issue I still do have is that I was never good at the underpainting with a brush, on the screen that does not get any better, but to be honest, I am more of a fan of the bass relief style single silkscreen colouring with no underpainting... which is just as well. I have not tried it on a tablet yet, but undepainting on a screen, even one as good as the iPhone's, is not great. So what are the results like? Well, I am still playing with the exposure but will let you know :)

There are also sections explaining the process and a bit more about the museum, etc, so all in all is a great app and well worth paying for.

Friday, 18 May 2012

New G+ App for iPhone

So Google+ finally gets some love and gets and update that brings it into killer app territory.... and it has made it into the iPhone killer apps list as well as the Android killer apps list this was much needed, as in a report on my MVNO blog on Facebook activity being mainly mobile and the Mobile App store blog on even low end phones now getting Facebook integration: mobile social is now big business, in case you still had not heard!

So, without a decent app, Google+ may have been missing a trick for a while. yes, the tech savvy will create a shortcut to their homescreen, but this does not give you notifications (see my native vs. html5 debate for more on this) and for many people you still need "an app for that".

So what is all the fuss about?

Well firstly, it looks good. There is no denying, clean simple design is what Path, Flipboard and pulse have been soaring in popularity on, and this app now has it...

Secondly, it gets it... for a while I have seen posts on the point that Facebook photo implementation on the web is awful: Its true, while Facebook generally have great UE, the images are handled in a very "we installed this 3rd party tool" way; and the mobile app (with the exception of the windows Facebook app version with its panoramic view) did not show off photos as well as they could either. Even The Sun newspaper caught onto this a few decades ago: many people just look at pictures, especially if the content was written mostly by chimps, a point which both Facebook and The Sun newspaper largely share (sorry, could not resist, but at least Facebook has the excuse that its UGC (User Generated Content))

So yes, boys and girls, if you got pictures, show 'em off, and that is what Google+ app has done very well.

People living in UK will be able to pinpoint which day this was in the whole year :)
Here is my colleague Keith getting some inspiration, on one of the few days when a) there was sunshine and b) the lawn was actually mowed :) In fact, Google+ got it so right, that a certain other social network soon followed:
I wonder where Facebook got the inspiration for this "wide photo" update???
It would not be fair at this point if I did not point out that the Google+ app widescreen images, with subset picture of the poster, does not have influences from timeline on the web, its just amazing that these days, with articles like at the top of the page showing mobile has surpassed the web in terms of interface to all things social, that the apps are so neglected - but then I have always argued, that nothing makes a business take its eyes off the ball like having to pander to (still potential) investors...

if you want notifying when more articles like this come out, my Google+ and my company, Virtuser's Google+ or like Virtuser on Facebook for updates