Friday, 18 May 2012

New G+ App for iPhone

So Google+ finally gets some love and gets and update that brings it into killer app territory.... and it has made it into the iPhone killer apps list as well as the Android killer apps list this was much needed, as in a report on my MVNO blog on Facebook activity being mainly mobile and the Mobile App store blog on even low end phones now getting Facebook integration: mobile social is now big business, in case you still had not heard!

So, without a decent app, Google+ may have been missing a trick for a while. yes, the tech savvy will create a shortcut to their homescreen, but this does not give you notifications (see my native vs. html5 debate for more on this) and for many people you still need "an app for that".

So what is all the fuss about?

Well firstly, it looks good. There is no denying, clean simple design is what Path, Flipboard and pulse have been soaring in popularity on, and this app now has it...

Secondly, it gets it... for a while I have seen posts on the point that Facebook photo implementation on the web is awful: Its true, while Facebook generally have great UE, the images are handled in a very "we installed this 3rd party tool" way; and the mobile app (with the exception of the windows Facebook app version with its panoramic view) did not show off photos as well as they could either. Even The Sun newspaper caught onto this a few decades ago: many people just look at pictures, especially if the content was written mostly by chimps, a point which both Facebook and The Sun newspaper largely share (sorry, could not resist, but at least Facebook has the excuse that its UGC (User Generated Content))

So yes, boys and girls, if you got pictures, show 'em off, and that is what Google+ app has done very well.

People living in UK will be able to pinpoint which day this was in the whole year :)
Here is my colleague Keith getting some inspiration, on one of the few days when a) there was sunshine and b) the lawn was actually mowed :) In fact, Google+ got it so right, that a certain other social network soon followed:
I wonder where Facebook got the inspiration for this "wide photo" update???
It would not be fair at this point if I did not point out that the Google+ app widescreen images, with subset picture of the poster, does not have influences from timeline on the web, its just amazing that these days, with articles like at the top of the page showing mobile has surpassed the web in terms of interface to all things social, that the apps are so neglected - but then I have always argued, that nothing makes a business take its eyes off the ball like having to pander to (still potential) investors...

if you want notifying when more articles like this come out, my Google+ and my company, Virtuser's Google+ or like Virtuser on Facebook for updates

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