Instagram has been a killer app from the start and has just got better through the years, to the point now where its filters tool is one of the best out there and better than many dedicated photography apps, which some could say instagram has become (it was previously a social imaging network, but was then bought by a bigger social network, but is still an important social tool, don't get me wrong).
Instagram killer app reason 1 - controlling light
You can clearly see in these shots what makes Instagarm such a good photography app, firstly the way it handles light and editing tricky shots like this backlit subject with no flash. In previous incarnations of instagram we just had filters that would mix the filters and we would choose one that illuminated our subject the best. Some apps, like even the native iPhone photo edit controls, make editing balance, saturation, contracts, etc. a bit of a chore, but instragram actually make it enjoyable and the results are very impressive.
|Instagram makes brining detail back into backlit subjects a breeze|
Instagram killer app reason 2 - social
Instagram is an unsung hero of social media, allowing you to post to foursquare, which as of about 2014 has swarmed off into tangents but still has a base of people you may want to update, into facebook, where the photos filter is woeful but hey that's why they bought insta, and twitter which is equally 'not that great' when attaching photos. You can also browse keywords and reach an audience with a short sharp message and image, which can be pretty powerful, as well as fun to browse.
|post and browse #hashtags to see what is current in brandworld and peopleworld in one app|
Insta killer app reason 3 - filters and tilt shift
There never has been a better tool to bring images to life and make an amateur tilt shift like a pro
|simple drag about tilt shift - one click|