Showing posts with label Mobile Killer apps. Show all posts
Showing posts with label Mobile Killer apps. Show all posts

Wednesday, 11 February 2015

iPhone Killer Apps - Path

Path 

Path is a User Experience showcase in itself, as well as a breath of fresh air. Its no secret that part of Google+ and foursquare success has been people outgrowing facebook, or just unable or unwilling to sit down and grapple with the privacy and the changes, etc, so just start again. Where facebook is general everybody, google plus has become general wider but business or recent, foursquare is usually a tighter social circle, well path closes this loop by having people you want to interact with at an even smaller level with. So back to the UX, the images, the sign-up process... amazing! iOS and Android



iPhone Killer Apps - Warhol


Its been a while since the Carnegie Museum released the original Warhol DIY app. As a fan of the digitalisation of modern art I immediately downloaded it and... well, found It was harder than expected. having developed my own film and photos back in the day, and decided it hard work, I also did silkscreening, and found that even harder work, so I do not know why I was expecting the app that does the even more difficult Warhol silkscreen process to be easy, but I did, like we all expect to buy an iPad and do a Hockney by downloading brushes app....  The truth is, its not all that hard, after a think you remember that, like all good photography and art, it all starts with understanding light... to get a good digital silkscreen print you need to shoot the right image to start with, and this is hard, if not impossible on a mobile with no exposure control. So you search through your images for the right exposure, there are not that many, and the ones that are do not have the right subject...
The only usable image from original app, this will now change!
It all seemed like hard work and I only found one image that I could sort of use originally, and even then the result was, well, it did not get shared, let's put it that way!. So, for example, if I wanted to use this iconic Lotus, a brand made famous from the 60's and use its namesake bright yellow Warhol used so much on his screens, there was no much I could do: a black car in a dark street was just not going to work. It also was a pain to edit, I had to use another app to crop the photo (pre iOs 5 camera crop feature) rather than in app. These have both been addressed, as well as another key issue I will get to in a minute.
Editing and cropping in app is an essential addition
So, when the last update came out with exposure control I picked up from where I started: Crop photo instagram style in app - check; 
exposure levels mean you chose the subject you want
Edit the exposure level in app - check... we are now on our way! the next problem, and the reason I left the darkroom work to others, was the trial an error process... before the app was unforgiving of mistakes, and made you start again, it now let's you go back and change exposure levels etc.
fine tuning exposure now does not mean starting again
The only issue I still do have is that I was never good at the underpainting with a brush, on the screen that does not get any better, but to be honest, I am more of a fan of the bass relief style single silkscreen colouring with no underpainting... which is just as well. I have not tried it on a tablet yet, but undepainting on a screen, even one as good as the iPhone's, is not great. So what are the results like? Well, I am still playing with the exposure but will let you know :)

There are also sections explaining the process and a bit more about the museum, etc, so all in all is a great app and well worth paying for.

iPhone Killer App - Instragram

Instagram

Instagram has been a killer app from the start and has just got better through the years, to the point now where its filters tool is one of the best out there and better than many dedicated photography apps, which some could say instagram has become (it was previously a social imaging network, but was then bought by a bigger social network, but is still an important social tool, don't get me wrong).

Instagram killer app reason 1 - controlling light

You can clearly see in these shots what makes Instagarm such a good photography app, firstly the way it handles light and editing tricky shots like this backlit subject with no flash. In previous incarnations of instagram we just had filters that would mix the filters and we would choose one that illuminated our subject the best. Some apps, like even the native iPhone photo edit controls, make editing balance, saturation, contracts, etc. a bit of a chore, but instragram actually make it enjoyable and the results are very impressive.
Instagram makes brining detail back into backlit subjects a breeze

Instagram killer app reason 2 - social

Instagram is an unsung hero of social media, allowing you to post to foursquare, which as of about 2014 has swarmed off into tangents but still has a base of people you may want to update, into facebook, where the photos filter is woeful but hey that's why they bought insta, and twitter which is equally 'not that great' when attaching photos. You can also browse keywords and reach an audience with a short sharp message and image, which can be pretty powerful, as well as fun to browse.
post and browse #hashtags to see what is current in brandworld and peopleworld in one app

Insta killer app reason 3 - filters and tilt shift

There never has been a better tool to bring images to life and make an amateur tilt shift like a pro
simple drag about tilt shift - one click

One filter to bring out the colour of the uniforms, early morning light and smoke - nice


Monday, 27 February 2012

Updated iPhone killer apps list

I have just updated the iPhone Killer apps list with a why-so for Pinterest, and why, like Path and Pulse (all beginning with "p"???) is not only important, but may replace Facebook as a benchmark app for an app store. Pinterest has the editorially defined quality of new, post-digital publications, like wired, wonderland and wallpaper (all beginning with "w"???) except its crowd sourced and allows instant interaction, its now not hard to see why pinterest already the top social network on global page impressions behind stalwarts Facebook and LinkedIn.

read more

Monday, 23 January 2012

... main page archive ...

Not a lot has changed since my first posts of 2006 from the original blog below, so here is a small update as I bring it over to Blogger; when we were doing some of the first mass-distribution apps (nokia festival guides pushed to 100,000 of festival goers on over 1,000 different devices) or 2008 when we saw the iphone taking grip. Back then, everybody who went to the festival wanted the app, just not everybody could have it.

Now, everybody wants the apps, and thanks to iPhone and then android quite a few people can have them. What has changed, I hear you cry, is that its not just the odd app, there is an app for everything. To which I will answer: yes, however, even with 500,000 apps on the app store, and 100 apps on my phone, I only use a few of them on a daily basis, and they have not changed that much:
  • News and magazines have been revolutionised by the iPad, obviously, but even on smartphones, with apps like Pulse
  • PIM is generally managed by social apps these days, but also on OS
  • Entertainment has skyrocketed: doodlebug, cut the rope, angry birds, etc need no introduction, neither do ebook apps
  • Travel evolved from apps like tripit to more social environments like PIM did: foursqaure, facebook places and more... also specific apps like tubeexits and apps to check buses, trains and even Boris (BoJo) bikes are making travel that bit more civilised, unless you are travelling low-cost by air, and then you are stuffed :)
So what else? well to be honest the world is going social, and with that you have 90% of what most people use daily, and what is driving apps:
  • Smartphones
  • Mobile social networking
  • Mobile networks driving point 1, but not necessarily directly driving point 2! MNO app strategy has to diversify post Vodafone 360, Blackberry app store, Ovi and other carrier and handset manufacturer and OS providers attempts to mimic an iPhone down approach rather than focussing on their strengths and a multilateral approach to enagaging data users.
  • Interesting apps and games by interesting people, this first revolution happened when everybody embraced iOS and then Android, but will skyrocket with HTML5 giving access to everybody, not just coders, to build great (and crap!) content

Original post from 2006 on "So what is driving mobile applications":
  • Personal Information Management (PIM), as we move from a world of "this is my laptop and I cannot work until I have Outlook and Office premium edition installed" to a world of 1gb Gmail and MSN, basically our info has become centralised. trying to access this info via WAP will be, well challenging, and if you do not know your pop3 settings for your PC, why will you for your mobile: the Gmail ODP is clearly the way forward
  • News/RSS/etc. lets face it; news WAP site are terrible, and RSS is that terrible combination of boring and complicated... get with it, I would download an ODP for The Register, the FT and the BBC tomorrow, and in doing so a) visit their site more often, and b) forget their competition forever!
  • Magazines; We all have our favourite magazines, some have tried to become MVNOs, most have email newsletters to capture our imagination mid-print. However, our consumption is changing, we now forgive print for being up to 2 months out of date for a monthly magazine because of all the glossy pictures and the ability to relax on the sofa on a Sunday or on a flight thumbing the pages... but at the moment we go elsewhere for the mid-week fix, in the form of different web-sites, weekly magazines, etc. The sensible magazine would reward and keep our custom with up-to the second info on what of their mag most matters to me, you and the guy in the lounge with the same magazine as me who will be sitting in seat 2C, but needs to know about the latest gadget as or before it hits the press releases.
  • Entertainment: Calling a number and going through an IVR system is no way to order a gig or cinema ticket, and there is no graphical means of representing the purchase, or a map, or any other potentially useful information. a cinema application, lets you browse gigs and events and even bars, see where they are, read reviews and, most importantly allows people to browse and make a purchase in their own time, as well as receive info and even original media (you only get this ringtone if you order via mobile) as well as the other keepsakes like the tickets, which can be sent in the post as usual. A mobile app also allows people to browse events after hours and on the weekends, when these kind of purchase decisions are made. If you have done your research on Channels to market by personality types, MBTI, etc. you will also know that IVR/telephone only appeals to extroverts in nature, which is OK-ish in the US, where 50% of your client base will make impulse purchases via an outgoing means, but in the UK and most of Europe that is as low as 30% of your market.
  • Travel. My problem with Lastminute.com in the late nineties, is the same problem I have with Lastminute.com, and every other travel provider over ten years later; who wants to browse holidays on their computer? Well quite a lot it seems, however, as with entertainment above, a lot of impulse purchases would be done via mobile. Moreover, more peripheral orders would be done via mobile, such as hire car, hotels, restaurants, tours, guides, etc. As the application already knows you are going to Rome on the 12th September. However, the other day I woke up particularly early on a Saturday and decided to see if I could get a ticket to Santander, which places you in the death grip of Ryanair only if you live in London... their website could not even sell me a ticket on the same, day. Instead there was a message to ring reservations... Reservations had another message that it was out of hours and to ring a premium number... I had to ring three times to get the number down (buying golden numbers to help your customers would just be a waste of money wouldn't it!). I finally rang an extremely expensive number 3 times to be told "the other party has hung up". You may argue that if Ryanair cannot even get their web and phone channel in order, what would they do with a mobile app? That is the glass half empty approach, the glass half full is: what is Ryanair, Easyjet and even the flag carriers like British Airways, doing without a way to browse, and buy tickets via mobile in order to gain a competitive advantage, or in the case of Ryanair, to actually have a same-day channel at all!
originally posted by Christian Borrman 22:19pm 20/12/06, updated 12:56pm 15/05/08