Flipboard has finally made it from the ipad to iPhone. I must say, I have tried to do this a few times, not to iPhone, but to other big screen and other screen formats I have worked on for clients (content discovery, 3D screens, etc) but the budget has never seen fit or it has fallen into the two "generic" bin.
So finally it is here. Pulse, was the closest we had to flipboard, and arguably pinterest (below) is / has eaten into the appeal of Flipboard for the smartphone screen, but I think it still has a lot to offer and could go further in terms of enhancements for different smartphone formats leveraging the UI differences now the major platforms all have style guides and distinct IUs (Apple, Android, windows phone and even meego with the N9). So what's to like? crucially, like any quality app, it understands engagement and has a wonderful sign-up process, the kind I have only seen in Path, Pinterest, Pulse, and maybe a handful of other apps begginning with "p", what is that about??? It first has an almost fluttering, teasing sign up screen, and then it does not let you just add facebook and twitter, like the sony ericsson, now sony mobile Android homescreen app 9which you then quickly tire of) but first both preselects three of 9 major categories, meaning that from the off you have an engagement and the app stands a stronger chance of impressing / engaging you to add more feeds. This is very important, as news is easily accessible everywhere, if you are selling quality you need to make it as easy as possible for people to find and engage you to make the sale. Flipboard does this very swiftly, quickly and without fuss or frustration. Nice.
|Flipboard for iPhone - benchmark app for OS?|
Like Facebook, and pinterest below, its implementations will become almost benchmarks of how well an app is integrated into a handset manufacturer / OS provider or Operator's ecosystem.