Pinterest is interesting: its already 54th ranking website according to alexa, as posted on my G+ and that is important as it has a) only being running a few months, and b) only has the stalwarts of international emerging market millions jumping on-board that is facebook and linkedin.
It is easy to see why, again, like Flipboard and pulse and even path, it signs up easily and presents you with interesting content. Moreover, it is a modern twits on editorially defined content. First we had broadcast and print: they were editorially defined, and at the beginning of the digital age seemed very, very tired - we wanted to define what we wanted and we used Google to find it: aren't we clever! now every tom dick and harry has a blog on mobile apps and portals (well, I do anyway) we are leaning back to editorially defined: top publications like wonderland, wired and wallpaper have emerged (all beginning with "w" I spot a trend???) and we now have Pinterest: crowd-sourced editorially defined content: genius!
|Pinterest -replace Facebook as the benchmark app?|
It does not stop there, it then has hidden gems like pinning products you like, an instagram-esque picture posting interface where I posted this affogato and instantly got 2 likes and more. pure browsing and interacting pleasure and huge, huge promise for adapting to individual OSs on mobile.