Monday, 28 January 2013

killer apps - vivino iPhone & android app, snooth iphone

Wine mobile apps

Lifestyle apps do not come more fun than wine apps; while wine can be an exquisite and esoteric affair, there is such a variety and quality of wines available now at all price ranges that, at least here in the UK, where the market is very competitive, and a huge amount of economies of scale in terms of shipping, there is no excuse to not get involved.

Wine Mobile App history

Until recently, the main apps have been the high end likes of Vertu's Berry Brothers and Rudd app and for the rest of us, snooth and a handful of others, however they have not grabbed me for one key reason: the social aspect! Yep, you got it, wine is a social affair, and as such I have just resorted to posting labels on Facebook  emailing certain friends and storing the photos of labels for my own recollection in a folder called, well what else: wines...
The social aspect of lifestyle apps is key: we seldom enjoy life's pleasure alone!
So I then found Vivino for Android, and Vivino for iPhone, yes, via someone posting on Facebook; just like the world found Doodle Jump, Angry Birds, Foursquare (I sense a trend!) and was instantly hooked, scanned 5 or 6 bottles in my store (I cannot call it a cellar, as, well, it is not a cellar!) of wines and invited others to join.

Community & Social key for killer apps

Even more important were two things throughout the experience so far (the weekend); firstly; I did not get the feeling I had to go pro immediately, which I did with Snooth (only to be then slightly disappointed) ; secondly I added a label, could not find it and had to go pro to search the database. This I understand. However a day or so later, I have an update and somebody has manually added my wine to the database - nice! This community sense is key to the mobile app model.
Building a profile is simple with Vivino, unfound bottles get updated by the community!
Having my collective virtual "cellar" with notes is quite handy, while to date, searching other people's cellar has been frustrating to annoying (long story, but involved a dodgy merlot...) but then I do only have one friend so far (you know who you are!).

The only downsides to this app, that have held back other wine apps for me are the fact that wine seems to moving quicker than many of the:
  1. not being able to edit some of the wider elements community style, even if after approval; like for example, I have a strong steer to big, bold full bodied wines that lend themselves to red meat, which can be seen above, yet the food pairing recommendation still had the very outdated recommendation of "suited to pork". Just as well I am not a Rioja and Ribera drinking person of 2 certain faiths that do not eat pork!
  2. having a list of grapes in the bottle is good, but not having a % is not - the subtle additions of Garnacha, Mazuelo and Graciano to the main Tempranillo base can have a huge impact on how well a Rioja will age and/or be ready for drinking!
  3. The old temperature issue - while thank god we have moved away from the "room temperature" model to the fridge, whether its 15 mins or not will depend on the fridge, the previous room temperature and other points. Moreover
I think the best way out of this is moderated community additions? I will be upgrading to pro and will update, but in the meantime, these are the next issues that need to be tackled with these apps.
Grape % would be useful, at the moment all Spanish wines appear to be paired with pork!
These are small gripes, with an otherwise great app, and will now substitute my random posting of pictures of bottles on social networks...

Antisocial drinking apps

When will people learn that creating a community on just one OS does not work! Facebook and twitter check-in is the other key feature that has made Pintererst to Foursquare via Instagram before it was bought (...and did the whole T&Cs debacle). I do not want to create another account on another app!
Snooth: another apps that thinks people need yet another login!
Another key for Vivino is that it is on Android as well; more and more people have a mixed OS tablet/smartphone mix and even a dual smartphone mix and the market has seen iPhoners switch to Android and vice versa: you need to be on both platforms at least to succeed. Any premium app, especially one at the £2.99 end that has not yet adapted to the iPhone5 screen size  six months on almost demands a refund!

Social drinking apps on the other hand, could become the next foursquare????

5 comments:

  1. According to me lifestyle apps are more famous and even enjoyable than wine app. Wine is not available each and every place and people looking for it are also few whereas lifestyle apps are used mostly as it something general to which most of the people globally look forward to. As far as it comes to competition wine app leads as it is less competitive.

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    1. Hi Kennedy, its an interesting point, in that many people see a lifestle app as being mainstream, however do not forget that all apps go into a category in an app store. I have recently worked on a few app stores and wine and drink were very much a core part of their lifestyle strategy, right from the Vertu tie up withy Berry Bothers and rudd http://www.vertu.com/en/exclusive-services/vertu-partners.aspx#exclusive-services-berrybros
      to the masses of cocktail and wine apps that I have filled operator and handset manufacturer app stores with. What I like about this app, and the lifestyle element is that it is very social. Just like google circles, or even path or the app couple that is only shared with a few or even just two people, if its important to you, your friends and how you enjoy life, then its a lifestyle app

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  2. I think you are right, social wine app makes more presence. Vivino is such an app only, it helps you to build social network where you get to see friend's wine to which you can follow and can have it one for yourself too.

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    Replies
    1. Thanks Tarek, for me this is the key part, whether its an old friend or someone I have just met at work, if they like a certain hobby that I am interested in, then I am keen to know and see what they may share in the shared hobby

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  3. Then you go to apples website, register as a developer and download a free program called Xcode. If you want to create a cydia app there is no cost, however if you want to send an app to the app store,
    http://www.apptunesmania.com/

    ReplyDelete